The roll-up playbook, in five minutes
How funds buy local service companies, what changes after the sale, and what owners can do instead.
- 01Why the trades are the new target
- 02An owner who sold local
- 03On the podcast this week
RollDown is a private network for the local owners, crews and customers who keep our towns running. Every member is reviewed.
Why now
With an estimated $5T in market value.
Capital is chasing AI that replaces jobs. RollDown is here for the people. The impacts on price, quality and trust are widespread: local business owners, consumers and employees are all negatively impacted by the consolidation.

The real disruption
“I’m much less concerned about the technological impacts on our industry than the billions of dollars being deployed to roll up service businesses across the US.”Tim Hoover · Co-founder

PE owned vs. owner operated
Stand with local owners
What is RollDown?
Discerning the truth of who to pay for a quality product or service is becoming harder and harder as reputations, ratings and exposure are bought.

See what RollDown gives business owners, property owners and job seekers.
Explore the features →
Four channels. One audience.
Private equity isn’t winning because they provide better service and price. They are winning because they have bigger sales and marketing budgets than local companies.

Reach is the engine and stories are the fuel. Every episode turns listeners into believers in local ownership.

Working side by side with operators, as a partner, a client and a peer. Those relationships carry something no ad can buy: trust.

Part of every membership goes into one shared marketing budget, promoting all members together. The leads flow back to them.

Specialists in SEO, marketing, brand, legal and brokerage. Knowledge worth more than any ad budget.
Most of each membership powers shared marketing that brings leads back to members. The rest runs the platform and the community.
Hosted by Mikey Taylor
The podcast
Mikey Taylor talks ownership with the people behind growing local businesses. Drown out the noise of PE-owned businesses and hear the real stories of local owners in your community.
“Build it yourself. Own what you build.”Mikey Taylor
Independent owners in property maintenance and management, the property owners and HOAs who hire them, and skilled people looking for work close to home.
RollDown starts in Southern California. Confirm launch areas and what someone outside them sees
Trust is the product. Every member is reviewed, so property owners and job seekers know who they’re dealing with and private equity stays out.
Confirm review time and criteria
Owners can apply directly. If a member sent you an invitation, enter your code when you get started.
Business membership is an annual fee of $3,000. Most of it goes into shared marketing that brings leads back to members. Job listings are open to everyone. Confirm cost for property owners
Shared marketing brings leads back to members. Confirm how leads are split and whether areas are exclusive
Confirm cancellation and refund terms
Independent advisors review the dispute and send a not-to-exceed offer within 72 hours.
No. Members and listings are shared only inside the network, never with PE funds.
Three ways in
Imagine what would happen if we kept money in our community vs. sending it to out-of-town investors.
Have an invitation?
We don’t publish the directory. Members are invited.
The Local Ledger
A short letter every other week: stories from local owners, how the roll-up playbook works and new episodes before anyone else.
How funds buy local service companies, what changes after the sale, and what owners can do instead.