Keep local business in local hands.

RollDown is a private network for the local owners, crews and customers who keep our towns running. Every member is reviewed.

Why now

6Mby 2035small businesses will change hands, and private equity wants to own the supply.

With an estimated $5T in market value.

Capital is chasing AI that replaces jobs. RollDown is here for the people. The impacts on price, quality and trust are widespread: local business owners, consumers and employees are all negatively impacted by the consolidation.

A tradesman in a hard hat and safety vest standing on the edge of a concrete overpass
300K+estimated shortage of plumbers, electricians, HVAC and other skilled workers.

The real disruption

The real disruption isn’t technology. It’s consolidation.

“I’m much less concerned about the technological impacts on our industry than the billions of dollars being deployed to roll up service businesses across the US.”Tim Hoover · Co-founder
A red “Sorry, we’re closed” sign in the window of a local shop

Our message is loud & clear.

Stand with local owners →

PE owned vs. owner operated

Big money vs. people

Big money.

People.

PE ownedProfit firstQuarterly returns drive every decision.
Owner operatedEmployee firstThe people doing the work are the priority.
PE ownedBuy ratings & new workGrowth bought through ad spend & SEO.
Owner operatedPlay fairCompete on quality. Earn the spot.
PE ownedUndercut and upsellLow quote, expensive add-ons.
Owner operatedHonest pricingNo surprise add-ons.
PE ownedHigh churnOne-time customers. No relationship to protect.
Owner operatedLoyal customersClients come back. Trust compounds.
PE ownedCreate their own rulesPay-to-play. Biggest budget wins.
Owner operatedTransparentDirect relationship with the owner.
PE ownedHigh turnoverCrews change every season. Quality drops.
Owner operatedLow turnoverPeople stay because the work is good.

Stand with local owners

What is RollDown?

A platform built to bridge the trust gap between business owners, consumers and employees.

Discerning the truth of who to pay for a quality product or service is becoming harder and harder as reputations, ratings and exposure are bought.

A main street of local shops with cars parked along the curb

The RollDown film

See what RollDown gives business owners, property owners and job seekers.

Explore the features →

Four channels. One audience.

Funds compete alone. Members compete together.

Private equity isn’t winning because they provide better service and price. They are winning because they have bigger sales and marketing budgets than local companies.

Podcast host Mikey Taylor recording an episode
1M+Podcast & social reach

Reach that moves people

Reach is the engine and stories are the fuel. Every episode turns listeners into believers in local ownership.

Two silhouettes walking out of a workshop door
25Years in the trades

Trust that’s earned

Working side by side with operators, as a partner, a client and a peer. Those relationships carry something no ad can buy: trust.

Hands pointing at a plan on a table
1Shared marketing budget

A pool that keeps growing

Part of every membership goes into one shared marketing budget, promoting all members together. The leads flow back to them.

A phone showing a Support Local Ownership post
8Experts on board

Expertise you can’t buy

Specialists in SEO, marketing, brand, legal and brokerage. Knowledge worth more than any ad budget.

Where a $3,000 membership goes. Put to work for members.

Most of each membership powers shared marketing that brings leads back to members. The rest runs the platform and the community.

65%Marketing$1,950
15%Operations$450
10%Platform & tech$300
10%Community$300

What each way in costs

Business owners

$3,000
per year
  • Company listing
  • Bid management
  • Advisory and brokerage
  • Shared marketing
Apply for membership

Property owners

Confirm price
  • Verified operators
  • Scope Builder
  • Bid management
  • Dispute resolution
Start a scope

Job seekers

Open to everyone
  • Every approved role published
  • Verified postings
  • Know the employer
Find work
Mikey Taylor, podcast host, speaking into a microphone Hosted by Mikey Taylor

The podcast

Every business owner has a story worth hearing.

Mikey Taylor talks ownership with the people behind growing local businesses. Drown out the noise of PE-owned businesses and hear the real stories of local owners in your community.

“Build it yourself. Own what you build.”Mikey Taylor

Questions

Good to know.

Anything else? contact@rolldown.com

Who can join?

Independent owners in property maintenance and management, the property owners and HOAs who hire them, and skilled people looking for work close to home.

Where is RollDown available?

RollDown starts in Southern California. Confirm launch areas and what someone outside them sees

Why is every member reviewed?

Trust is the product. Every member is reviewed, so property owners and job seekers know who they’re dealing with and private equity stays out.

How long does the review take?

Confirm review time and criteria

Do I need an invitation?

Owners can apply directly. If a member sent you an invitation, enter your code when you get started.

What does membership cost?

Business membership is an annual fee of $3,000. Most of it goes into shared marketing that brings leads back to members. Job listings are open to everyone. Confirm cost for property owners

How are leads shared between members?

Shared marketing brings leads back to members. Confirm how leads are split and whether areas are exclusive

Can I cancel?

Confirm cancellation and refund terms

What if a job goes wrong?

Independent advisors review the dispute and send a not-to-exceed offer within 72 hours.

Is there a public directory?

No. Members and listings are shared only inside the network, never with PE funds.

Three ways in

Support.Local.Ownership.

Imagine what would happen if we kept money in our community vs. sending it to out-of-town investors.

Have an invitation?

We don’t publish the directory. Members are invited.

The Local Ledger

Not ready yet? Read along.

A short letter every other week: stories from local owners, how the roll-up playbook works and new episodes before anyone else.

FreeEvery other weekUnsubscribe anytime
The Local LedgerIssue 01

The roll-up playbook, in five minutes

How funds buy local service companies, what changes after the sale, and what owners can do instead.

  • 01Why the trades are the new target
  • 02An owner who sold local
  • 03On the podcast this week
Get started →